Video Series on Theatre Marketing

The folks at First Light Video produce plenty of instructional materials for those in the entertainment industry. In the last year they've put out a four-part DVD series called Producing for Theatre that includes a conversation with Randy Snow. Snow is the head of one of the largest entertainment focused ad agencies in the country. There's a two minute snippet of that conversation below that talks about the use of critic ads. It's an interesting segment and has me intrigued about the series, but it's pricey. First Light currently lists the 49 minute DVD at $129.