So far this year we've worked with Playmakers Repertory Company here in Chapel Hill, the United Arts Council in Raleigh and Pinecone - The Piedmont Traditional Music Council.
Yesterday I had a chance to sit down with Pinecone's Executive Director William Lewis and the Program Associate Jamie Katz. I came away very impressed. They are celebrating their 25th anniversary and have an exciting schedule lined up this year. The anniversary culminates with their Winter Music Festival featuring Kris Kristofferson, Tift Merrit, Ricky Skaggs and others.
One of the things they are focusing on this year is connecting each of their events and activities back to the organization. They recognize each individual event is an opportunity to introduce new people to the broader Pinecone brand.
We spoke about the opportunities that each event offers to "touch" visitors with the brand message. They've done a lot of that work to capitalize on those opportunities. Currently they staff a booth at each concert to share Pinecone information and followup with a letter to first time ticket buyers telling them about the organization. And they continue to look for additional "touches" at each event.
While you're planning your '09-'10 schedules I'd encourage you to review the "touches" you have available to you. Taking the time now to catalog these will make it easier to put the plan in action when the event happens. That'll help turn one-time visitors into long -time fans.
If you know of an organization that might benefit from the Arts Marketing Hotline, please feel free to refer them to us. I can reached easily through email, dmooring@jenningsco.com
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