Tuesday, February 22, 2011
Social Search Optimization
Josh Palau is the VP of search at Razorfish. If you ever wanted a 15 minute tutorial on optimizing your social media efforts for searchability, well, this is it. (It's 16:13 if you are being precise but worth the extra minute.)
Wednesday, February 16, 2011
Pull not Push
Came across a great presentation today from Claire Eva, head of marketing and audiences at the Tate in London. She shared her thoughts on digital media with the Australia Council for the Arts last year. All three parts of her presentation are embedded below.
Tuesday, February 15, 2011
Take a Friend to the Orchestra
Back in 2005 Arts Consultant Drew McManus had a brainchild called Take a Friend to the Orchestra (TAFTO). He designated one month for encouraging orchestra fans to bring a newbie for their first experience.
To promote the event he also asked journalists and arts enthusiasts to contribute articles and other information on how to make a friend's first trip to the orchestra more enjoyable.
April will be the 7th annual TAFTO and if you're responsible for marketing an orchestra in your market, then it's time to get planning.
But even if orchestra isn't your chosen arts field, TAFTO is still an interesting model. Both for engagement and promotion.
If you head to the TAFTO site, you'll see background info and plenty of information on planning your own event. You'll also see the types of contacts and coverage they've received over the years. It's easy to imagine similar programs for taking a friend to the museum, the ballet, etc.
Spend a second with the site and see if it spurs an idea for you.
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