Seattle TV station KING 5 is trying a new paid segment on a local daytime talk show that is handled by the show hosts and flows fairly seamlessly with the rest of the show's news/interview format.
The 3 minute weekly interview slots were purchased for a full year by the 5th Avenue Theatre, which uses some of the segments for themselves and resells additional segments to other local arts groups.
For a full story about the arrangement check out Brendan Kiley's story about the "advertorial" arrangement in The Stranger.
