L. Corwin Christie put up a post last week on her Technology in the Arts blog with an excellent list of museums who are using Flickr well.
I'd like to add one to that list. The Nasher Museum of Art has always done a nice job with keeping content current on Flickr.
But a few months back Wendy Livingston and the gang decided to uniquely integrate Flickr with with the opening of their exhibition Big Shots: Andy Warhol Polaroids. The exhibition features images that Warhol used as studies for later portraits. The Nasher has assembled over 300 images for Big Shots.
To tie in with the exhibition opening, guests at the event were photographed in Polaroid style and were then directed to find their mugs on the Warhol exhibition Flickr page.
To see Warhol's original works check out the exhibition here. (I'd share all the images on this blog but I prefer to steer clear of copyright lawyers whenever possible.)
It was a fun idea and a great example of marrying medium and message.
Tuesday, February 23, 2010
Thursday, February 18, 2010
Added Value in New Jersey
When we negotiate media contracts, we are always asking what else can we get for our contract. Bonus commercials, web banners, contests, etc. These days getting "added value" has gone a lot further than our media buys. Truth is I've come to expect to get something more than I paid for in almost every deal we do.
So the following story really shouldn't surprise me as New Jersey's Star Ledger looks at how local theatres are using the "more for my money" attitude of local audiences to their advantage.
N.J. theaters up their game to attract customers
So the following story really shouldn't surprise me as New Jersey's Star Ledger looks at how local theatres are using the "more for my money" attitude of local audiences to their advantage.
N.J. theaters up their game to attract customers
Tuesday, February 16, 2010
Michael Kaiser on the Huffington Post
The President of the Kennedy Center responded today to the push back he's getting across the country on his "don't cut programming" stance.
His messages starts:
"Many arts managers are angry with me. They do not appreciate my advice not to cut programming during this recession. I continue to say that creating large, important projects is central to creating fiscal health. Especially when there is less money for the arts (and there is less money for the arts today), arts organizations must compete harder."
Full text in the Huffington Post here.
His messages starts:
"Many arts managers are angry with me. They do not appreciate my advice not to cut programming during this recession. I continue to say that creating large, important projects is central to creating fiscal health. Especially when there is less money for the arts (and there is less money for the arts today), arts organizations must compete harder."
Full text in the Huffington Post here.
Thursday, February 11, 2010
Have you provided the Back Story?
It's almost time for the Olympics in Vancouver to begin. I was struck by this article from the Vancouver Sun that briefly talks about the evolution of television coverage for the Games and sports in general.
I don't think it's a big secret that you see more personal profiles on the athletes during the Olympics because networks like NBC want to attract female viewers to the coverage. Forgive the oversimplification but broadcasters have learned that men, simpletons we are, will watch competition with no regard for the participants. Ugh, Grunt, me like watch ballgame.
Meanwhile women generally won't spend their time on sports unless they feel connected to the athletes. Where did they come from, what's their family story, did they overcome personal struggles to get to the podium. The broadcasters putting on the games believe that women care more about that connection, that they want the back story.
And I trust that with a couple of billion in rights fees on the line, the TV execs have spent the research money for the data that backs up this strategy.
That leads me to wonder if we shouldn't take a lesson from the TV folks for once and make one of the measures of our marketing the "Back Story" test. A consideration of how well we introduce the performer not just as an artist but as a person. After all, if you're like a lot of arts organizations women easily make 60% or more of the purchasing decisions for your shows or exhibitions. That connection might allow your performance or exhibition to stand out with those women.
The "Back Story" could be created through interviews posted on your website, archived video from the artist's career, a link to their personal blog, greater depth on their bio, etc. Of course this all goes into your PR efforts as well, making the pitch a richer story, both for the reporter and their reader/viewers.
Just a little food for thought. Let the Games begin.
I don't think it's a big secret that you see more personal profiles on the athletes during the Olympics because networks like NBC want to attract female viewers to the coverage. Forgive the oversimplification but broadcasters have learned that men, simpletons we are, will watch competition with no regard for the participants. Ugh, Grunt, me like watch ballgame.
Meanwhile women generally won't spend their time on sports unless they feel connected to the athletes. Where did they come from, what's their family story, did they overcome personal struggles to get to the podium. The broadcasters putting on the games believe that women care more about that connection, that they want the back story.
And I trust that with a couple of billion in rights fees on the line, the TV execs have spent the research money for the data that backs up this strategy.
That leads me to wonder if we shouldn't take a lesson from the TV folks for once and make one of the measures of our marketing the "Back Story" test. A consideration of how well we introduce the performer not just as an artist but as a person. After all, if you're like a lot of arts organizations women easily make 60% or more of the purchasing decisions for your shows or exhibitions. That connection might allow your performance or exhibition to stand out with those women.
The "Back Story" could be created through interviews posted on your website, archived video from the artist's career, a link to their personal blog, greater depth on their bio, etc. Of course this all goes into your PR efforts as well, making the pitch a richer story, both for the reporter and their reader/viewers.
Just a little food for thought. Let the Games begin.
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