Less is often more, especially in print advertising So when you can run an ad that needs no bodycopy, like this MFA ad from 2004, you're probably doing something right.
Next time you've got the mockup for a new print ad or piece of signage in front of you, think about whether it communicates your core message just by image and headline alone. If you have to read the body copy to "get it", you may need to go back to the drawing board.
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