You may have visited moma.org and noticed changes recently. Lots of images, constant refreshes, the chance to customize for your personal tastes.
I'm a big fan of the Perspective button, which allows you to tell them a bit about yourself (film goer, first time visitor, student, etc.). Based on your input the site begins to customize your experience. Sign in and you get more customization possibilities.
A number of other folks have noticed the changes too. OMMA, the Magazine of Online Media, Marketing and Advertising has a feature article on the site's new look. The article was of specific interest because they feature a roundtable discussion with some of MOMA's marketing peers including Joanne Champagne, chief of web and new media initiatives at the National Gallery.
Their comments concerning the changes at moma.org are interesting and I found their broader views on the opportunity for online audience connections insightful.
Read the article here.
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