Thursday, January 14, 2010

If you need Mom's attention, get in line


New whitepaper out from Advertising Age titled "The New Female Consumer: The Rise of the Real Mom". Puts a nice little dent in any idea that we've achieved gender equity. Lots of facts to ponder, from pay inequities to household duties.

If women are the primary decision maker in your audiences, which is true for most arts organizations, the report is well worth a read. I've included one table from the report (above) to whet your appetite. Now if you'll excuse me, it looks like I need to stop writing and start pulling my weight on the laundry.