Our production manager introduced me to a very cool idea this week. Vy & Elle is a company out of Tuscon, AZ that creates bags, totes and carrying cases from old billboards and banners.
We always seem to be looking for something to do with old vinyl after a marketing campaign is done. Sadly, most of the time it ends up just getting trashed.
If you produce banners or billboards for shows and exhibits, I'm betting you have the same issues of what to do with the materials once the closing date has passed.
Consider whether it makes sense to recycle the material into an item that could be sold in your on-site store. Or whether that item would be a good giveaway to promote membership or season ticket upgrades this year. It has the potential to be a profit center and a nice PR story if you are the first one in your market to do it.
Right now I'm looking into it for our friends at the Nasher Museum and as I learn more, I'll share it here.
To see the ideas for yourself, here's Vy and Elle's site.
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