There's a new survey out that says 88%, or nearly 9 of every 10 marketers, are using social media to promote their product or service. No surprise that the most popular tactics used are Twitter, blogs, LinkedIn and Facebook.
It's a pretty astounding figure. I'm a little leery of some of these numbers because 70% of the respondents were small business owners (individuals that are less likely to be able to afford other traditional mediums because of cost) and not necessarily professional marketers. Still it's an amazing indicator of the effect social media is having on marketing.
You can read more about this study, which was conducted by Michael Steizner for the upcoming Social Media Success Summit 2009. You may find a useful strategy that you haven't included in your social marketing efforts. I thought the charts on the time committed to social media were particularly interesting.
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