Back in 2005 Arts Consultant Drew McManus had a brainchild called Take a Friend to the Orchestra (TAFTO). He designated one month for encouraging orchestra fans to bring a newbie for their first experience.
To promote the event he also asked journalists and arts enthusiasts to contribute articles and other information on how to make a friend's first trip to the orchestra more enjoyable.
April will be the 7th annual TAFTO and if you're responsible for marketing an orchestra in your market, then it's time to get planning.
But even if orchestra isn't your chosen arts field, TAFTO is still an interesting model. Both for engagement and promotion.
If you head to the TAFTO site, you'll see background info and plenty of information on planning your own event. You'll also see the types of contacts and coverage they've received over the years. It's easy to imagine similar programs for taking a friend to the museum, the ballet, etc.
Spend a second with the site and see if it spurs an idea for you.
1 comment:
Thanks Dewey! We should be announcing 2011 contributors within the next few weeks.
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