Pull not Push

Came across a great presentation today from Claire Eva, head of marketing and audiences at the Tate in London. She shared her thoughts on digital media with the Australia Council for the Arts last year. All three parts of her presentation are embedded below.

Marketing Summit 2010 - Claire Eva - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Claire Eva - Part 1 from Australia Council for the Arts on Vimeo.

Marketing Summit 2010 - Claire Eva - Part 3 from Australia Council for the Arts on Vimeo.