Collaboraction!

I'm getting very excited about attending the National Arts Marketing Project annual conference next week in Providence.  As I've mentioned here Wendy Livingston and I will be presenting a case study on how they've reduced their collateral budget at the Nasher Museum of Art over the last year.  Wendy's eliminated almost 50% of printing costs without losing impact and I think it's going to be an interesting discussion.

The rest of the lineup for the conference is really tremendous as well, including speakers like Arthur Cohen, futurist David McIntosh and John Maeda, President of the Rhode Island School of Design.

Check out the full schedule here.