Apparently having some of the nation's best beaches wasn't enough for Sarasota. A new marketing effort is underway to draw visitors for the arts as well. Sounds like a winning combination.
Marketing Sarasota as an arts destination
For many who come to Sarasota for a weekend, week or season-long stay, the white sands and turquoise waters of the Gulf of Mexico may be the primary draws.
But Sarasota also treasures its reputation as Florida's cultural capital, with theater, visual art, opera, ballet and classical music available for top-caliber entertainment after a day at the beach or on the water. (read the full story from Herald-Tribune)
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