You do some things just because they're fun. That's why we've been working on the first annual Piedmont Laureate Word Tasting. This October noted local poet and 2009 Piedmont Laureate, Jaki Shelton Green, will do a day long tour of the Triangle. Green will read from her works in eateries in Raleigh, Durham and Chapel Hill. Hence the title, Word Tasting.
We've worked collaboratively with the local arts councils to name the event and create a marketing plan. The first of the marketing efforts is a poster for local businesses to display.
Personally, I love the concept that our Art Director, Ryan Taylor, developed. As you can see, he's literally taken a bite out of one of Green's poems. I'd love to take some credit for the poster but the idea came from Ryan and the creative team and it's going to be a great launch for the event.
In addition to the signage we'll be engaging social media and PR to promote the event, as well as using all of the four local councils' traditional promotional vehicles. From newsletters to group emails we've worked to create a coordinated effort that should make it hard for the local market to go unaware of the event.
As we get closer to the Word Tasting I'll post additional updates and share some of the things we learn.
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