Today I stumbled upon a nice, free arts marketing title called "Arts Marketing, The Pocket Guide" published by the AustraliaCouncil for the Arts. At just under a hundred pages it's a good overview for beginners or non-marketing types in your organization that would like to understand what you do a little better.It was published in 1997 so the internet section is woefully outdated, but again it's free and it doesn't portray itself as a book for experienced professionals.
Download the full PDF.
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