The growth of video on the web is certainly one of the year's top marketing topics. And while they may not be a viable advertising medium for arts marketers yet, that will change once video ads can be targeted by content, geography and viewer profiles.
I'm waiting until YouTube can sell an ad to me for any viewer in the Raleigh market watching a video with the tag "Contemporary Art". As soon as that happens we'll have to add online video to the considered set when doing media planning with the Nasher Museum.
How much more valuable is that self-identified potential visitor worth than the general population your advertising currently reaches?
1 comment:
Interesting!
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