Things you might want to know

At our agency, we think that every interaction with a customer is a chance to reinforce the brand.  Even while they're on-hold. 

A little over a year ago, our creative director, Bob Kochuk, wrote a list of slightly unusual facts and mixed them with news about us.  It was named "Things you might want to know".  If you call today you may find out that when hippos get upset, their sweat turns red or that enough beer is poured on Saturdays in the US to fill the Orange Bowl.  You might even hear that the Full Frame documentary film festival is a new Jennings client.

Hopefully callers get the impression that we're fun, a little offbeat and know how to capture attention long enough to deliver a message.   I can tell it's working because of the number of people laughing when I pick up after they've been on hold.  In fact we've had more than one person ask to be put back on hold so they could hear the rest of the facts. 

The on-hold idea is fun but it's also an important reminder to look around your organization for touchpoints.  Whether it's in your email signatures, parking signage or on-hold messaging, there are always more opportunities to make a brand impression with your customer.

If you'd like to hear our message I've loaded a sample.  Or you can always call our office (919) 929-0225 and ask to be put on-hold to get the real life experience.