Monday, February 2, 2009

Google Grants


If you work for a non-profit, you or your colleagues have likely spent plenty of time filling out grant requests.  Rarely will you see a grant that provides funds specifically for marketing.  This one does.

A Google grant winner receives an in-kind adword account from the search engine.  The accounts are for up to $10,000 per month in donated adword placements to drive traffic to your website.

As you'd expect, there are plenty of rules and regulations, but Google names the Arts as a specific area of interest to be funded.  So I'd encourage you to look through the Google Grants details to learn more.

The application is relatively straight forward, but make sure you think through how you'd use the grant, including which audiences you'd be pursuing and what you'll be asking them to do when they click on the adword link.

The application link is here.

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