Interesting article appeared Monday in the Times looking at how the producers of the musical "Memphis", "Fela" and other shows are trying to engage African-American audiences.
Producers of these shows believe the black audience hasn't been “tapped out” and are using more research and targeted marketing techniques to capture it. The efforts have become more important with general show attendance down. Producers hope they can offset those trends by diversifying the audience mix. African-Americans normally make up around 25-30 percent of Broadway show audiences, but for the shows that are reaching out to minority audiences the attendance increase is noticeable.
Check out the full article here.
No comments:
Post a Comment