Two points stood out to me:
- 10% of all Twitter accounts account for all 90% of all Twitter posts
- The average Twitter account has one tweet sent.
Obviously this means there are a lot of false starts out there. Individuals and organizations that open accounts and then never return. A big reason for this is that it takes time and effort to generate content.
That highlights a broader theme concerning social media, consistently creating and distributing content. It does your organization no good to create a presence on so many platforms that you can continue to offer fresh content. Create a plan that you can execute on an ongoing basis and you'll become a voice your followers/fans/members can come to rely on.
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