Social Marketing

Social media outlets are certainly hot topics for marketers these days.  Just at our agency we're creating social networks ranging from a Facebook page for a South Carolina hospital to a Ning community for truck drivers sponsored by Volvo Trucks. 

As a marketing tool we're all learning what seems to be right for our particular market as we go.

I found the Christmas day New York Times piece  on how Broadway is using social marketing very interesting.  Even bigger shows like Shrek are moving slowly as they figure out how they want to use web 2.0.  Check out the article here.