Online Video Advertising

Interesting interview in Media Post's Behavioral Insider with Ted Sacerdoti of BrightRoll.  He discusses the current applications for, and limitations of, online video.

The growth of video on the web is certainly one of the year's top marketing topics.  And while they may not be a viable advertising medium for arts marketers yet, that will change once video ads can be targeted by content, geography and viewer profiles.

I'm waiting until YouTube can sell an ad to me for any viewer in the Raleigh market watching a video with the tag "Contemporary Art".   As soon as that happens we'll have to add online video to the considered set when doing media planning with the Nasher Museum.  

How much more valuable is that self-identified potential visitor worth than the general population your advertising currently reaches?

 

YouTube Non-Profit Channels

YouTube is making it easier for non-profit arts organizations to have a video presence on the web.  They've created non-profit channels that allow you to update content anytime and collect donations right there on the page.

It's a very inexpensive way to get started and YouTube offers plenty of tools to build a professional looking page.  Linking back and forth to your main website is simple as well.

The Anaheim Ballet was an early adopter of the technology, establishing their page in the first part of 2007, and is seeing tremendous success.  One of its videos, "Dancers", has reported over 3.8 million views to date.  You can view "Dancers" and other video projects from the Anaheim Ballet's YouTube page here.

You can also learn how to create your own YouTube non-profit channel at www.youtube.com/nonprofits.