YouTube is making it easier for non-profit arts organizations to have a video presence on the web. They've created non-profit channels that allow you to update content anytime and collect donations right there on the page.
It's a very inexpensive way to get started and YouTube offers plenty of tools to build a professional looking page. Linking back and forth to your main website is simple as well.
The Anaheim Ballet was an early adopter of the technology, establishing their page in the first part of 2007, and is seeing tremendous success. One of its videos, "Dancers", has reported over 3.8 million views to date. You can view "Dancers" and other video projects from the Anaheim Ballet's YouTube page here.
You can also learn how to create your own YouTube non-profit channel at www.youtube.com/nonprofits.
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