MOMA sees opportunity with locals

Last week I wrote about combatting a downturn in tourist attendance by focusing on your local market.  Looks like the Metropolitan Museum of Modern Art was a step ahead of me.

The museum has started a campaign to bring New Yorkers into the museum.  The highest profile part of this campaign is their work in a Brooklyn subway station.  The MOMA has plastered the Atlantic/Pacific stop with images of work from their permanent collection, creating an underground gallery complete with audio guides.

The New York Times covered the story this month and you can also get an idea of the experience with this virtual tour.