Keep an eye on travel statistics

Over the last few months there have been conflicting reports on how much Americans will be traveling this year.  That's not really surprising with  so many people unsure about the economy and their own jobs. 

We are entering the time when vacation plans are made for the prime traveling season but this year there seems to be more of a wait-and-see approach.  

One small thought to combat a possible downturn in your out-of-town attendance, look at adjusting your media mix.  If travelers do decide to hold off on vacations this year, you'll probably need to pull out of some of the magazines and mailings targeted to visitors that you've used in past years.  

Then look at moving those dollars to media targeted for local audiences.  They're staying home too, but very few will be satisfied with sitting around the house as a substitute for their normal week at the beach.   

To keep an eye on the trends nationally you can get updates at traveldailynews.com.  And stay in touch with your local tourism and visitor's bureau to get their input as well.