What physics taught Dan Cobley about marketing

One of the things I love about working at our agency is the cross-pollination of ideas we have from working in different industries. Working for our higher education clients improves the ideas we give our arts clients, which in turn improves the ideas for our health care clients. And the cycle is endless.

Maybe that's why this presentation by Dan Cobley appeals to me. Cobley is Google's director of marketing for central and northern Europe. Back in July he gave a presentation at the TED conference titled "What physics taught me about marketing".

Try this at your own risk

The Addison Theatre Center in Addison, Texas takes an interesting tact on promoting their upcoming show Thomas Pain (based on nothing). The lead character posted the first of a series of columns on Theatrejones.com ahead of the show's opening this Thursday. Here's an excerpt of his "plug" for the show:

So, why am I writing to you, Dear Reader? Well, apparently, one evening, in a drunken state, I was coerced into signing a document. And according to one of the subsections of this document, I am legally bound to participate in something this silly, fledgling little organization called Second Thought Theatre refers to as “Marketing.”

So, here goes:

Come and see Thom Pain (Based On Nothing), opening Jan. 13 at the Addison Studio Theatre. Or don’t. Or have every intention of going and cancel at the last minute. Or bring a date and use it as an opportunity to show her how sensitive and cultured you are...

Here's the full column is you want more Pain.