When we negotiate media contracts, we are always asking what else can we get for our contract. Bonus commercials, web banners, contests, etc. These days getting "added value" has gone a lot further than our media buys. Truth is I've come to expect to get something more than I paid for in almost every deal we do.
So the following story really shouldn't surprise me as New Jersey's Star Ledger looks at how local theatres are using the "more for my money" attitude of local audiences to their advantage.
N.J. theaters up their game to attract customers
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