Museums10

Long article in Business West about the consortium of museums that are working together in Massachusetts.  Officially started in 2006, M10 brings together 5 university art museums with other attractions.  The result is a highly marketable entity.

Every two years the full group conducts a special exhibition with each member featuring a different aspect on a theme.  Outside of the special exhibition period the museums still collaborate to market themselves as a cultural destination.

Read the full article.