Our friends at the Nasher Museum have been using Twitter for nearly two years. Originally the Tweets were directed to early adopters, mainly student groups on the Duke campus. With Twitter more widely accepted now, the messages are designed for a more general population.
The short, direct communication seems to serve the needs of both the museum and its fans. And Nasher is hardly the only one taking advantage.
During a panel session on arts marketing conducted by the Arts Council of New Orleans, Jim Mulvhill, Director of Communications and Marketing at the New Orleans Museum of Art (NOMA) talked about how well Twitter was working for them. Here's a brief audio clip from his comments:
Take a look at Jim's NOMA Twitter feed or Wendy Livingston's at the Nasher Museum for yourself and see if there are ideas that you might be able to implement.
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