Audiences want to get away

I personally believe that during an economic downturn, there is a real desire for some escapism through entertainment.  A recent story out of Pittsburgh says that many museums and theatres there are continuing to have success despite the current economy.

No doubt that having blockbusters on the schedule can make ticket sales easier in 2009, but smaller shows and exhibitions can benefit from audiences' desire to get away from stock market headlines and employment reports, if we position those offerings properly.

Read the article here.